Search Engine Optimisation The Mysteries Of SEO Explained SEO is one of the most misunderstood areas of digital marketing. The self-proclaimed SEO experts out there in Auckland and beyond like it this way, so they continue to talk mumbo-jumbo and jargon. At The Web Guys we believe in straight talking, so here is how we will SEO your website: Stage 1 – Groundwork and Strategy Development We get an understanding of your business, website, and business objectives. We will audit your website and will create a plan for improving its SEO. Keyword research is also conducted at this stage, plus we analyse your competition. From this we will create an off-site strategy too. Stage 2 – Implementation In stage two we will begin making changes to your website based on our keyword research and SEO best practises. This includes content changes and technical changes, as required. We will also embark on a content marketing strategy, depending on the package that you choose. Stage 3 – Measurement and Optimisation The final stage involves measuring and analysing Google positions for selected keywords, traffic to your website, and, crucially, the conversion numbers for that traffic. We deliver this to you in a report but we also use the information to optimise your strategy. Real Improvements And Real Results.